XR content creative company NP (CEO Baek Seung-up, Jihoon Choi) said its XR meditation solution "MUA" won the "XR Accolade" at the "XR Awards," the official ceremony of Europe's largest XR event "United XR EUROPE 2025." The XR Special Award is specially selected and awarded by the jury for cases that expand the development and utilization potential of the XR industry, and it is meaningful that MUA was evaluated as an innovative XR technology that contributed to the emotional stability of mankind through this award.

"United XR EUROPE" is Europe's largest XR integration event held this year, and it is a mega event created by integrating major events such as AIXR, XR Awards, and AWE Europe into one. It has become an XR industry hub where global companies, researchers, and creators interact, including exhibitions, conferences, workshops, networking, and startup pitching. Among them, the "XR Awards" is a key program that selects cases of XR technology innovation in various fields such as medical, education, and entertainment.

The 'XR Healthcare Solution of the Year' awarded by Moa is a major sector that evaluates innovation in the medical and wellness sectors. Global medical institutions and XR companies competed based on technology, user experience, and practicality.

Mua was highly praised for precisely analyzing users' emotions based on bio-signal-based emotional inference AI algorithms and providing personalized emotional care experiences with immersive meditation content that crosses AR and VR environments. Analysis of changes before and after meditation, the possibility of expanding into medical and welfare sectors, and the increase in global-oriented users were also evaluated as award-winning factors. In particular, it has been recognized for its competitiveness in the European market, where the level and standards of XR technology are high, raising expectations for global export potential.

Taking this award as an opportunity, NP plans to actively explore opportunities for partnerships with global distribution channels as well as expanding the European, North American, and Asian markets through participation in event programs and networking with global companies. In addition, it plans to officially introduce the B2B XR mental care model for companies and institutions through MWC in 2026, and begin overseas partnerships and export cooperation in earnest.

"The award at Europe's largest event, where XR technology competition is fierce, means that Mua's technology and potential in emotional care have been internationally recognized," said CEO Baek Seung-up of N.P. "We will continue to create an environment where more people can take care of and recover their emotions in their daily lives through solutions that combine AI and XR."