Content creative company NP (Co-CEOs Seungup Baek and Jihun Choi) announced that it is advancing the global capabilities of its AI-powered XR meditation solution, MUA, by adding Spanish language support and launching new XR content.

MUA has been experiencing steady global growth, with users in North America accounting for over 60% and Europe exceeding 20% of its user base. This update reflects NP’s strategic response to increasing global demand and marks a step toward strengthening its presence in the European market. By adding Spanish to its existing English and Japanese services, NP aims to improve accessibility for users across Europe and Latin America while enhancing its global competitiveness.

Alongside the language update, NP is introducing three new XR meditation experiences: The Truth of the Flame, The Dream of the Music Box, and The Secret of the Pawn. Originally developed for NP’s spatial solution MUAH (MUA Home), these experiences have now been adapted for the MUA app.

Unlike traditional meditation focused on relaxation, the new content emphasizes storytelling-driven immersion. Users are guided through symbolic objects and narratives, encouraging them to interpret meaning on their own. This design enables deeper emotional awareness and allows users to discover new perspectives through familiar objects.

Through this approach, MUA expands beyond conventional meditation into a more immersive, narrative-based experience. By following the flow of objects within each experience, users can more precisely recognize their emotional states and engage in reflective exploration.

This service enhancement is also informed by global demand observed at MWC 2026, where NP introduced its spatial AI mind care solution, MUAH. At the event, NP engaged with buyers and institutions from Europe, North America, and the Middle East, establishing key business connections.

The underlying technology also received strong recognition. MUA’s biometric-based emotional inference AI, Mind C-AI, was noted for its distinct focus on emotional well-being—differentiating itself from conventional AI technologies that prioritize productivity and efficiency.

Building on this update, NP plans to release additional XR content in phases throughout the coming months. Furthermore, upon completion of its recently announced merger with WYSIWYG Studios, NP expects to accelerate its global expansion by integrating both companies’ content and technological capabilities.

Seungup Baek, Co-CEO of NP, commented, “MUA is evolving beyond meditation into an experience platform that leverages AI to help users recognize emotions and discover new perspectives. We will continue to combine technology and content to deliver differentiated wellness value in the global market.”